A necessary resource for anyone involved with managing or supervising their organization’s discretionary investments. C-level executives as well as finance, IT, marketing, R&D and business managers serious about maximizing and realizing their financial and strategic objectives will benefit from the practical guidance in Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy. With comprehensive coverage, author Anand Sanwal – a leading authority on corporate portfolio management (CPM) – shares a pragmatic and proven framework for building a robust CPM capability within an organization.

Written by a practitioner for executives and fellow practitioners, this crucial resource offers a guide to enabling CPM within an organization by focusing on the behavioral and process dimensions vital to making CPM a success. Starting with a Foreword by Gary L. Crittenden, former Chief Financial Officer and Executive Vice President of American Express, this book avoids a simplistic “one-size fits all” approach to the evaluation of an organization’s investments, and instead recognizes that every organization varies in their view on investments, priorities, risk tolerance, strategy, and financial goals.

CPM has yielded tremendous results at leading companies, and case studies demonstrating the power of CPM are provided for a diverse array of organizations including American Express, TransUnion, Hewlett-Packard, Cisco Systems and the State of Oregon Department of Human Services.

Keeping corporate and management jargon to a minimum, the book details a practical capability that works best when organizational behavior and process are aligned and covers relevant topics including:

• A description of Corporate Portfolio Management and its importance
• The seven and a half deadly sins of CPM
• A detailed four step process to bring CPM to any organization
• Utilizations of CPM to various functional areas including IT, Innovation/R&D, Marketing/A&P, CapEx and Salesforce

Filled with proven strategies and examples, this groundbreaking guide will show you how to have a more holistic view of your company’s investment portfolio ultimately enabling greater transparency, accountability and improved performance.

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